It is worth knowing for marketers to target audience with the size of their device and search needs. While there are only few users who visits shopping websites or landing pages to make a final shop and even they are not so patient to handle to have an offer unattended if they liked the appeal and use of the product . For old ways of marketing , on Facebook it was all usual for the marketers to build carousel banners or media ads to attract users and provide them a hard loading video demo through video ads of their product . As observed , people generally skips those ads or do not react to such ads which takes more than 3 seconds to load and make the final product reach to the sense of the user . This is where the Facebook Instant Experience takes entry .
Facebook Instant experience ads is an interactive way of using both image, video , landing page altogether in a same format or canvas . It can be called as a micro landing page which is highly optimized for quick loading and to capture the interest of the viewers .
A Facebook instant experience just look like a normal promotional video but it has been made slightly clickable for the user to be moved to the related products for the video or the image ad for instant purchase . If you own a brand or a marketing agency , here in this article we shall be discussing more about marketing a brand with Facebook Instant experience .
What is Facebook Instant Experience ?
In terminology of Facebook official Meta Platform ” Instant Experience ads are full screen clickable and on the view purchase ads that runs on your mobile devices when you watch any videos or browse facebook ”. A facebook instant experience ad captures your attention with data of all formats including images , carousel , small landing CTA and all other formats linked all together .
A Facebook Instant experience ad can be used to express a story of the brand where multiple templates can be used to present product, the company , its vision or mission or to give a visual experience to the user about the services offered by the brand . It is much explosive , when a marketers uses this ad format linked in multiple formats and with multiple Instant experience linked together .
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Does Facebook Instant Experience Ads work better than other ad forms on Facebook ?
The only problem for a marketer for an ad creation is about using multiple formats and linking the advertisement with the final landing page for the users to make a purchase . But with Instant experience , the experience becomes even more crazy as it is the most fastest mode of creating brand advertisement , it is the fastest loading of all and for those who have an ultimate lead goal (Not Sale goals ) , it is one of the popular tools to explore to bring visibility to the brand or its products .
Compared to other image or simple video formats, it is quite a lazy part for the users to watch the entire video spend about 20 to 30 minutes understanding the landing pages and making the purchase with external links . As per a survey , more than 30 percent of the actual brand sales are lost , when a user is made to move out of Facebook or the ad content to make a purchase to some unsupported links .
Facebook Instant Experience ads are better at targeting users as per their needs, it is easier to present the proposition with the video or an entire shop with the content . With use of custom audience , it becomes easy to target those who earlier watched your entire Instant experience to target with the product you want to offer.
How to create Facebook Instant Experience Ads ?
Creating or designing a Facebook Instant experience ads is usual like any other ad created on Facebook. While it is to be displayed on a specific canvas or on a specific size type, so content linked in the ad is to be made in clear proportion . With pre-designed template you can create a Facebook Instant experience going directly from the Meta ads manager.
Here is how you can create Facebook Instant Experience ads online on Meta Platform:
- Go to Ads Manager.
- Click + Create.
- Choose an objective that supports Instant Experiences and click Continue.
- Add your campaign details, A/B test and campaign budget optimisation information, if needed. Click Next.
- Choose your budget, audience, placements and optimisation. Click Next.
- In the Identity section, choose your Facebook Page and attach your Instagram account, if applicable.
- In the Ad format section, select Single image or video, Carousel or Collection. Note that if you can’t select a certain ad format, it may not be compatible with your campaign objective.
- Tick the box for Add an Instant Experience. If you selected the collection format, you can skip this step.
- Click Choose a template and select Custom Instant Experience.
- Name your Instant Experience, then select and arrange the components that you want to add. You can add buttons, carousels, photos, videos, text blocks and more.
- When you’ve finished with your Instant Experience, click Save in the top right-hand corner. Note that you have to complete all of the required information for each component before you can save.
- To preview your Instant Experience, click Mobile preview and select Preview on Facebook, Preview on Instagram or Share.
- Click Finish to complete your Instant Experience. Click Save if you think you’ll want to make changes later. Note that after you’ve clicked Finish on your Instant Experience, you won’t be able to edit it.
- Click the Finish button to confirm. Your Instant Experience is now included in your ad. Note that if you want to remove an Instant Experience from your ad, you can click the Remove button in the Full-screen mobile experience section.
- In the Ad creative section, upload your media and enter your ad text.
- Add information in the Tracking section, if applicable.
- When you’ve finished, click Publish to publish your ad.
When a person taps your ad on a mobile device, your Instant Experience opens and they can engage with your content. Here is the entire tutorial for you to create Instant experience ads on Facebook .
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Best Facebook Instant Experience Ads Examples
Facebook Instant Experience Ads is an effective way to promote an entire new product or quality edition in the product . Last seen on Facebook , the most famous car brand VolksWagen tried presenting its new designs and road-grip with use of Instant Experience Ads rotating wheelies in a video with the 360 view of the design .
To checkout some of the popular Instant Experience examples you can refer to these links – Instant Experience Ads example 1 or Instant Experience Ads 2 .
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How to get readymade Facebook Instant Experience ads templates ?
It is easier to create Facebook Instant Experience Ads from scratch , as it hardly takes about the 20 to 30 minutes with creatives to design an entire ad . With template added on the advertisement , you can choose your custom target audience to capture where you can start your campaign to know reaction of the audience with a list of 500 minimum users for the ad .
To know more about how you can create an Instant Experience Ads with templates all together and without much efforts on Facebook , you can refer to the official META Instant Experience Template Guide online.
So , all in all Facebook Instant experience ads can be called as an effective option for brands calling out to generate some lead or for making their brands bring to out to some search results . But it might not work for small business owners who are at their early stage of advertisement on Facebook .
If you need more help in designing or creating Facebook Instant experience ads from Scratch or you want us to design your brand ads sketch with the tool online . Then you can share us your queries down in the comment section below .